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October 04, 2010

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Pragmatist

Great stuff. And a decent social media presence will enable a brand to nail all these attributes.

I also agree that merely resolving a customer's problem won't make them a 'more loyal', and merely neutralises bad feeling at best. But businesses can capitalise on the fix for a specific problem by turning it into 'best practice' or a new feature or service
http://sdj-pragmatist.blogspot.com/2008/09/turn-complaints-into-fixes-features-and.html

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